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HAI Introduces Builder Partner Program and Model Home/Showroom Support Kit


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Allison Read
Marketing Director

HAI
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New Orleans, LA 70129

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HAI Introduces Builder Partner Program and Model Home/Showroom Support Kit

Date: 05/08/01

New Orleans, LA   HAI, the leading manufacturer of integrated automation and security products since 1985, has announced the introduction of two new programs designed to promote its award-winning home automation product line in new home developments. The Builder Partner Program will offer Builders, who qualify for participation, special volume discounts on HAI products, as well as support through HAI's extensive national network of Distribution Partners and trained dealers.

"We designed these programs to provide a realistic solution for builders and developers who recognize the increasing consumer demand for tech-ready, energy efficient homes," notes HAI President, Jay McLellan. "Builders differentiate themselves from their competitors, add value to the homes they are building, and improve their bottom line - all by including an HAI home automation system. Our affordably priced Omni LT, combined with the Builder Partner Program discounts and support, provides Builders a simple, inexpensive means of increasing their revenues and giving their customers what they want."

The Model Home Support Kit, which is being introduced in conjunction with the Builder Partner Program, includes product and promotional tools to increase the effectiveness of Model Home marketing. The kit includes a convenient package of supporting literature, FAQ sheet for Builders, Realtors, and Interested Home Buyers, innovative merchandising displays, and exposure on HAI's website.

"Installing dealers and Builders should find the stand-alone selling power of the brochures and wall displays particularly helpful," explains McLellan "Our intention in developing this program was to include everything a dealer or Builder would need for a successful model home endeavor."

Other components of the program include toll-free technical support for installing dealers, product training and warranties, access to an extensive database of application notes, programs, manuals, and selling tools on HAI's dealer website, as well as a company and model home listing on the public HAI website.

All HAI products are sold through its worldwide network of distributors and installed by over 1000 trained dealers. For more information on HAI's Builder Partner Program, Model Home Support Kit, or award-winning product line call (800) 229-7256 or visit www.homeauto.com.

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